According to recent research, 4.74 billion people throughout the globe use social media or content creation platforms. They spend many hours on these applications or websites to entertain themselves, learn about recent happenings, keep up with lifestyle trends, and connect with fellow online users. But can you imagine using these spaces to help your brand reach more than half of the world’s population?
Using a content creation platform to offer your products and services to a vast online audience may seem simple—but doing so is much more complex than you think. Unlike traditional media, content creation or social media sites have unique ecosystems that can make or break your company. If you learn to utilise its features to your advantage, these spaces will help your brand reach new heights.
To help you make the best of content creation sites to reach more Chinese or international consumers, here are four tips to guide you when using such platforms:
1. Check If Your Target Audience Uses The Platform
Before creating a brand account at your chosen site, see if your target customers spend most of their time on the platform. You will not want to post content to a group of people in the older generation if you make your goods or offer your services to Gen Z consumers.
2. Understand How The Platform Works
Every content creator platform has a unique structure and functionality. Some focus on giving people a space to share short vlog-like posts, while others are brimming with visually-appealing images with short captions. Each site also has a specific algorithm responsible for delivering your content to your target audience, so it pays if you research how it works and how you can leverage it.
3. Plan Your Content Wisely
You cannot simply post whatever you want on a content creator platform and expect it to help you become successful. A content strategy that will allow you to define your marketing goals and ensure that your posts can catch and sustain your target market’s attention.
4. Create Content With Influencers
Content creation can be challenging and overwhelming. Fortunately, business owners like you can now work with content creators who can review and endorse your products or services. This strategy has proven effective whether your customers are middle-aged women or Chinese Gen Z individuals.
Start reaching out to a vast audience today by sharing content at a content creator platform like Xiao Hong Shu! Check out their website to learn how it can help you connect with millions of online users and encourage them to support your brand.