Depending on the size of the operations, a medical spa maybe receiving well over 100 clients a day. In an industry which deals with sensitive and private information, and that conducts processes that are continuous in nature, it is imperative that the client’s case history data, along with the treatment records, is accurately recorded. Keeping the records manually is not only a herculean task but also is prone to errors. Thankfully, in present times, businesses have the choice of relying on technology for managing the operations by eliminating the functional inefficiencies. An advanced software technology, popularly known as medical spa software is a great tool and comes with a host of features. It is therefore hardly surprising that increasing number of clinics or medical spas are implementing a med spa software to run their operations. Read along to know some of the important benefits that can be derived from a medical spa software.
Ease for Clients
A highly recommended benefit of deploying a medical spa software is that it quite literally transforms the way how your business interacts with the customers. Once deployed, the software allows your business to make the leap of being available to the customer 24x7x365. With a host of ways such as call-in, app-based booking system and a chatbot system, the software empowers the customers to make the bookings at their convenience. No longer do they have to be on long waiting queues, or writ emails and then wait for response to know about the status of the appointment. The process is instantaneous and swift. The system also allows clients to be able to look up any other relevant information about products and services in one place.
Improved Patient Care
The first step in improved patient care involves accurate data capturing and making the data available for the consultant and the technician. By deploying a med spa software, you will be able to create a robust data infrastructure that will help your staff to deliver the best level of services. Armed with accurate data, which is complete with the client’s profile and the entire history of treatments – the consultant and the technicians are better positioned to highlight the deliverables of the procedures and keep the customer’s expectations in mind. For treatments that are repetitive in nature, the system shall send automatic reminders to both clients and the business about the upcoming schedules. As a result, no client ever has to miss a treatment, and the business is able to deliver ultimate best level of care.
No Outsourcing of administrative procedures
A medical spa software is designed to run as the backbone of your business’s administrative side. Running a spa or any other service- oriented business involves managing a gamut of operations behind the scenes. These processes are often repetitive and mundane tasks such as appointment scheduling, schedule adjustments for cancellations and no -shows, work allocation, inventory management, invoicing and payments, accounting, and payroll and commissions management. By deploying a medical spa management software, the administrative processes are not only streamlined to reduce duplicity but also the risk of human error is eliminated. A business having operations that are with negligible to zero errors goes a long way in gaining customer confidence. Furthermore, with the help of the software you can easily set up controlled data access. Thus, at all times, you are aware which level of staff can access what data and ensure complete customer confidentiality.
Reporting & Analysis
For any business to function optimally, it is imperative to generate reports and conduct a threadbare analysis of the operations. Gone are the days when the reports were being made manually. The software allows you to generate key reports such as daily sales, weekly sales, customer trends, staff performance, inventory status etc. in just a few clicks. These reports give you real time health of your business and allow you to implement course correction before it is too late. What is even better that the software lets you generate on demand reports. As the software is built on a cloud-based system, the business management team can access the reports from anywhere. In other words, your business goes wherever you go.
Perhaps one of the less highlighted benefits of a medical spa software is its ability to help you improve your marketing. While the prime features of a spa software allows you to streamline and simplify your administrative processes such that you can spend your time on improving client experience, sales and strategy, an often overlooked fact is that the software helps you improve your marketing. By keeping a complete transaction history of each and every client, the software is equipped to run advanced data analytics to help you understand each and every client’s taste and choice of services. The data generated can help your staff to selectively upsell products and services that are likely to have higher acceptability with the client.
The medical market for med spa software is quite ripe and has a host of choices to select from. Some of the renowned names in this space are Zenoti, Envision, SimpleSpa, ChiDesk and Patientnow. However, when you go around selecting a software you must have a checklist of your expectations The selection of software should depend on a combination of your business goals and your expectations. In order to know more about the common mistakes made at the time of choosing a software, read our post on “Mistakes to Avoid When Choosing a Spa Software”.